The Marketer’s Guide to Segmentation, Targeting, & Positioning

I once heard a new business owner define their target market as … wait for it …...

Read More

24 Data-Backed Reasons to Personalize Your Marketing

When Larry Drebes, CEO of Janrain, set out to study online consumer experiences...

Read More

How COVID-19 Has Impacted Business: A 6-Month Retrospective

It’s been over six months since COVID-19 was declared a global pandemic. As...

Read More

How to Cultivate a Data-Driven Marketing Team

Data: You can’t live with it, and you can’t live without it. At...

Read More

These 9 Brands Take Personalized Marketing to a New Level

When I sit down to write an article, I have a pretty standard routine. I outline...

Read More

How to Build a Marketing Technology Stack That’ll Grow With You

Dear Marketing ops professionals, what will your marketing team look like six...

Read More

How to Create Squeeze Pages That Generate Tons of Leads

“You’ve got mail.” At least, that’s what you’re...

Read More

Ghostwriting 101: Tips from Bloggers Who’ve Done It

As someone who has done it in the past, ghostwriting can certainly be a bit...

Read More

Types of Blogs that Make Money in 2020

Blogging is an attractive activity because it can be a creative outlet for...

Read More

Learning SEO? The Beginner’s List of Resources to Get Started

You can’t get a degree in SEO. Books on SEO quickly become out-of-date....

Read More