The Marketer’s Guide to Segmentation, Targeting, & Positioning
I once heard a new business owner define their target market as … wait for it …...
Category: Uncategorised
Read More
24 Data-Backed Reasons to Personalize Your Marketing
When Larry Drebes, CEO of Janrain, set out to study online consumer experiences...
How COVID-19 Has Impacted Business: A 6-Month Retrospective
It’s been over six months since COVID-19 was declared a global pandemic. As...
How to Cultivate a Data-Driven Marketing Team
Data: You can’t live with it, and you can’t live without it. At...
These 9 Brands Take Personalized Marketing to a New Level
When I sit down to write an article, I have a pretty standard routine. I outline...
Learning SEO? The Beginner’s List of Resources to Get Started
You can’t get a degree in SEO. Books on SEO quickly become out-of-date....
What Is Ad Fatigue? + How to Diagnose & Cure It
To consider what ad fatigue is, let’s start with an example. Consider times...
How to Build a Marketing Technology Stack That’ll Grow With You
Dear Marketing ops professionals, what will your marketing team look like six...
How to Create Squeeze Pages That Generate Tons of Leads
“You’ve got mail.” At least, that’s what you’re...
Ghostwriting 101: Tips from Bloggers Who’ve Done It
As someone who has done it in the past, ghostwriting can certainly be a bit...