The Marketer’s Guide to Segmentation, Targeting, & Positioning
I once heard a new business owner define their target market as … wait for it …...
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24 Data-Backed Reasons to Personalize Your Marketing
When Larry Drebes, CEO of Janrain, set out to study online consumer experiences...
How COVID-19 Has Impacted Business: A 6-Month Retrospective
It’s been over six months since COVID-19 was declared a global pandemic. As...
How to Cultivate a Data-Driven Marketing Team
Data: You can’t live with it, and you can’t live without it. At...
These 9 Brands Take Personalized Marketing to a New Level
When I sit down to write an article, I have a pretty standard routine. I outline...
Types of Blogs that Make Money in 2020
Blogging is an attractive activity because it can be a creative outlet for...
Ghostwriting 101: Tips from Bloggers Who’ve Done It
As someone who has done it in the past, ghostwriting can certainly be a bit...
How to Create Squeeze Pages That Generate Tons of Leads
“You’ve got mail.” At least, that’s what you’re...
How to Build a Marketing Technology Stack That’ll Grow With You
Dear Marketing ops professionals, what will your marketing team look like six...
What Is Ad Fatigue? + How to Diagnose & Cure It
To consider what ad fatigue is, let’s start with an example. Consider times...