Nova Banking — Cairo, Egypt
A complete brand identity refresh and website redesign for Nova Banking, one of Egypt’s growing financial institutions.
The Challenge
Nova Banking came to Mind Blow with a brand that had aged out of sync with its ambitions. The identity was inconsistent across touchpoints, the website was underperforming, and the visual language no longer reflected the premium experience the bank delivered to its clients.
Our Approach
We began with a full brand audit and stakeholder interviews to understand Nova Banking’s strategic direction, target audience, and competitive positioning across the Egyptian financial market. From this foundation, we built a new identity system grounded in three principles: authority, clarity, and restraint.The new visual identity introduced a refined typographic system, a disciplined colour palette, and a comprehensive brand guidelines document structured for consistent application across all channels. The website was rebuilt on WordPress — clean semantic code, LiteSpeed-optimised, with a focus on Core Web Vitals performance and conversion clarity.
The Result
The refreshed brand and new website launched to immediate positive response from Nova Banking’s leadership and client base. The new site achieved strong Core Web Vitals scores with a significant reduction in bounce rate and increased time-on-page. The brand system delivered includes guidelines, print templates, and a digital asset library the team can use independently.
Services delivered: Brand Strategy · Visual Identity · Web Design · Development · Performance Optimisation